When Aurobindo Realty signed on as the title sponsor for Times Fashion Week, we knew this wasn’t going to be just another runway event. It was a statement. A convergence of luxury real estate and haute couture, designed to position The Pearl—their ultra-luxury residential project—as an aspirational lifestyle choice. My role? To bring this vision to life across digital platforms through cinematic content, influencer partnerships, and real-time storytelling.
Pre-Production: Strategic Alignment
We started with clarity: The Pearl needed to be more than a booth—it needed to be an experience. Our strategy revolved around three key pillars:
- Strong branding can create a sense of community among users
- Effective product branding goes beyond functionality and connects with consumers on an emotional level
- Continuously monitor brand performance and customer perceptions
Working closely with the event organizers, we mapped our content zones, identified ideal shoot timings, and designed our booth layout to function as a social media magnet.
“From the very beginning, we weren’t just planning content—we were crafting a presence. Everything, from the influencer lineup to the booth design, was intentionally mapped to make The Pearl not just visible, but unforgettable.”
Navjyoth Kumar
Pre-Production: Strategic Alignment
Abhignya Vuthaluru: Her reel alone generated over 312K views and 13.6K likes, showcasing a high-glamour walkthrough of the event.
Akanksha Kommirelly: Delivered an engaging reel that clocked 99.3K views.
Anam Mirza: Her stylish presence pulled in 120K views, reinforcing brand aesthetics through her distinct fashion sensibility.
Post-Production: Crafting the Narrative
Post-event, we compiled our in-house video for Aurobindo Realty’s digital platforms.
This served two purposes:
- A hero asset to showcase on the website and project landing pages.
- A versatile content piece for LinkedIn, Instagram, and investor decks.
We also tracked and repurposed influencer stories, carousel posts, and video content across platforms with consistent branding.
Creative Management at Scale
What set this apart was the orchestration—coordinating videographers, photographers, influencers, and brand stakeholders while navigating the livewire atmosphere of a fashion show. It was one of those rare events where branding, influencer marketing, and experiential content creation worked in perfect sync.
As the lead on creative and digital strategy, I oversaw:
- Vendor and influencer coordination
- Live brand tonality enforcement
- Post-event content repackaging
- Performance insights across creators
This campaign wasn’t about pushing The Pearl through hard-sell real estate advertising. It was about subtle immersion—putting the brand in a space where aspirational lifestyle and luxury were already the language of the room. By the end of the night, The Pearl wasn’t just another sponsor—it had become a symbol of aspirational living in every frame, reel, and conversation.
This project reminded me that brand visibility today is emotional, experiential, and collaborative. It’s about placing your story at the center of cultural moments—then letting your audience tell it with you.