🔍 Professional Summary
Creative Marketing Strategist with 8+ years of cross-functional experience blending visual storytelling, brand strategy, and full-stack marketing. Proven track record in leading content-driven campaigns that scale engagement, drive conversions, and amplify brand identity. Adept at turning briefs into high-performing campaigns through a balance of creativity, leadership, and strategic insight. Known for delivering measurable results in fast-paced, multidisciplinary environments.
đź’Ľ Target Roles
Marketing Manager | Brand & Content Strategist | Digital Marketing Lead | Creative Director
✍️ Professional Experience
Market Research Interviewer
Kantar Insights / National Field Services — Sydney, Australia
Jan 2025 – Present (Casual)
- Conducted quantitative research via structured surveys and cold calls for national-level studies.
- Ensured quality compliance in data collection through consistent target completion rates.
- Consistently exceeded average strike rate by 30%, reducing the division’s turnaround time for each ad-hoc project.
Freelance Content Creator & Digital Marketer
Sydney, Australia
Apr 2024 – Present
- Produced branded visuals and promotional content for local events, pre-wedding shoots, and social campaigns.
- Supported community initiatives with content for ABC Friends and small businesses in Sydney’s creative circles.
- Currently consulting for startups and entrepreneurs on personal branding and digital identity building.
Content & Strategy Lead
Nukesynth Creative Services Pvt. Ltd. — Hyderabad, India
May 2022 – Feb 2024
- Delivered visual content and digital campaigns that generated over 1M+ impressions across social platforms.
- Strategized and executed projects that helped Auro Realty win the British Safety Council’s International Safety Award and The Economic Times – Iconic Project award.
- Collaborated with marketing, design, and product teams to align brand messaging and maintain creative consistency across media.
- Designed scalable content systems and campaign templates, improving turnaround time by 40%.
- Improved engagement metrics by 60% through data-backed content optimization and audience segmentation.
Head of Content & Strategy
9th Ray Studios LLP — Hyderabad, India
Mar 2017 – Apr 2024
- Scaled a boutique creative agency into a multi-service firm offering brand strategy, photography, video production, and digital content.
- Managed and led a cross-functional team of designers, editors, and marketers, delivering 250+ successful client projects.
- Achieved 30% YoY business growth by refining internal processes, client onboarding, and creative operations.
- Created award-winning content for real estate, fashion, and lifestyle brands, enhancing client portfolios and increasing inbound leads.
- Spearheaded content strategy for new client verticals, expanding the studio’s market reach by 45%.
🔹 Education
Master of Business Administration (MBA)
Macquarie University — Sydney, Australia
Current Student • 2026 Expected Completion
– Focus: Marketing Strategy, Consumer Behaviour, Digital Branding – Projects: LuluFuel Go-to-Market Strategy | Under Armour Brand Revamp
🎓 Certifications
- Meta Social Media Marketing (in progress)
- Google Analytics 4 for Beginners (2024)
⚖️ Core Competencies
Marketing Strategy: Brand Positioning, GTM Planning, Customer Personas, KPI Tracking
Content Creation: Photography, Videography, Editorial Shoots, Campaign Visuals
Digital Marketing: Social Media Strategy, Influencer Campaigns, Engagement Funnels
Tools & Platforms: Adobe CC (Premiere Pro, Photoshop, Illustrator, InDesign, After Effects), Meta Ads Manager, Canva, WordPress (Elementor)
đź‘Ť Notable Achievements
- Led visual strategy for Auro Realty’s winning submission at The Economic Times Real Estate Awards & British Safety Council’s International Safety Awards
- Produced a 3-day run-and-gun film production process for Pantaloons, enabling high-speed campaign rollouts across India
- Directed digital showcase content for The Pearl at Times Fashion Week, enhancing brand visibility