When MK Builders & Developers entrusted us with the digital strategy, branding, and social media management for their flagship project MK One, the goal was clear: position them as a premier real estate brand across Andhra Pradesh and Telangana. But we aimed higher — to turn MK into a storyteller of Vizag’s lifestyle, luxury, and community.
Building the Foundation: Strategy & Content Direction
Celebrate Vizag: Using a cinematic lens, we positioned Vizag not just as a location, but as an aspiration. This resulted in one of our hallmark pieces — A Love Letter to Vizag, a visual poem that went on to become a key asset across their campaigns.
Streamline Content Buckets: Our strategy was to build a reusable content bank, allowing agile campaign execution.
"I wanted every piece of content to mean something — to tell a story, evoke pride, stir curiosity, or make someone pause and say, 'That’s my city.'"
Navjyoth Kumar
Channel Strategy & Posting Rhythm
We prioritized platforms based on target demographic:
- Instagram & Facebook: Primary lead-generation and storytelling tools.
- LinkedIn: For reputation management and B2B engagement.
We maintained:- 3x posts per week
- 1 campaign per month
- Stories + Highlights to streamline navigation
Results That Speak
Why a Content-First, Emotion-Led Approach Worked
When I took over MK Realty’s digital strategy, I knew I didn’t just want to post for the sake of staying active. I wanted every piece of content to mean something — to tell a story, evoke pride, stir curiosity, or make someone pause and say, “That’s my city.”
By putting content first and tapping into the emotional undercurrent of Vizag — its people, its celebrations, its views — we weren’t just selling a project. We were building a relationship. A feeling. A connection.
And that’s what made the difference.
We focused on thoughtful storytelling over gimmicks, on consistency over chaos — and the data reflects exactly that. Reach went through the roof, interactions grew steadily, link clicks and follows shot up, and most importantly, MK Realty started owning a space in people’s hearts before their timelines.
This experience reminded me that in an age of metrics, emotion still wins — especially when you pair it with strategy.