Pre-Production
From the outset, Cuboid Industries had a clear vision: a corporate film that didn’t just inform, but communicated scale, engineering strength, and process orientation. The brief was concise—highlight product function, infrastructure, and market leadership across sectors like pharma, F&B, retail, and logistics.
To achieve this, we crafted a script that was voiceover-centric. The VO served as the backbone of the narrative, providing a confident, authoritative tone that allowed visuals to seamlessly build on the message. Each line was written with visual accompaniment in mind—from forklifts in motion to wide shots of bustling warehouses.
“The idea was to script every sentence with a visual cue already imagined. We didn’t want the video to feel like a slideshow of features—it had to move, to show work in action.”
Navjyoth Kumar
Shot breakdowns, location scheduling, and camera movement plans were created before the shoot. We opted for a modular structure, allowing us to shoot out of order while maintaining logical VO flow in post.
Production
The shoot spanned industrial locations, warehouses, and manufacturing floors. Given Cuboid’s scale, our primary challenge was spatial coverage—capturing long warehouse aisles, heavy-duty racking systems, and forklifts in seamless motion.
We shot with a mix of stabilizers and tripods to emphasize both movement and scale. Timings were managed tightly since most locations were live and operational. Key visuals included:
- Wide tracking shots of storage aisles, emphasizing scale
- Timelapse shots of users logging their private items to showcase speed of use
- Close up shots to showcase ease of use
Post Production
The voiceover was recorded in a single session with a calm but assertive tone. Paired with a subtle, corporate soundtrack, the edit focused on clean transitions, hard cuts, and text overlays that matched Cuboid’s branding.
Each scene followed the script faithfully. We used minimal transitions and no fancy effects—just honest, clean storytelling that matched the company’s utilitarian ethos.
This was a project where planning made all the difference. By scripting every scene in advance and tying visuals directly to the voiceover, we created a film that felt tight, informative, and visually compelling.
When the script is solid, everything else becomes about execution—and that’s where the fun begins.

