Funnel Hill Creamery came to us with their branding already beautifully in place. What they needed next was a way to bring that branding to life visually—across both their packaging and product showcase. Our role? Translate their premium identity into striking visuals that could support launch collateral, product presence, and digital catalogues.
Packaging Mockups: Precision in Presentation
While we weren’t involved in the branding strategy, our job was to ensure it landed with maximum impact at the visual touchpoint—packaging. We produced high-fidelity mockups for a range of Funnel Hill’s products, ensuring clarity, consistency, and alignment with the established visual identity. The mockups were designed for adaptability across multiple packaging formats and used in both internal presentations and external campaigns.
“A great package doesn’t just contain the product—it communicates the promise of the brand. Our mockups were designed to do exactly that: deliver visual clarity, shelf appeal, and brand alignment in one cohesive system.”
Navjyoth Kumar
Product Photography: From Shelf-Ready to Crave-Worthy
Funnel Hill’s offerings demanded a look that was equal parts appetizing and elegant. We styled and photographed a curated selection of their desserts, dairy products, and confections, focusing on lighting, texture, and backdrop choices that reflected the brand’s upscale, yet approachable character.
We worked with tight timelines and an agile production setup to capture every product in its best light—literally. No fluff, no over-styling. Just smart, efficient imagery tailored for multiple use-cases—eCommerce, print, and digital media.
Strong branding can create a sense of community among users, where they identify with the product and share their experiences, further strengthening the brand’s presence.
Strategized Execution
This wasn’t just a photo shoot. It was a systematized process:
- Pre-production checklists ensured every mockup had consistent labeling.
- A strict shot list prevented any scope creep or overrun.
- Post-production edits followed a unified style guide that allowed for seamless asset delivery.
Results
With branding already defined, our job was to serve as the visual anchor. The synergy between packaging mockups and final product imagery created a cohesive brand presence—one that looked as good in a catalog as it did on a store shelf.